Crypto.com has partnered with UFC. The crypto firm’s branding will feature on kits worn by UFC athletes.
The company will benefit from “massive exposure” to an audience of 900 million viewers.
Crypto has started to take up more of a presence in the sports industry this year as the space has gone mainstream.
Share this article
Crypto.com has established a long-term relationship with the biggest mixed martial arts organization, Ultimate Fighting Championship (UFC), for on-site advertising and media broadcasts.
Crypto.com Enters Partnership with UFC
Crypto.com has become UFC’s first “global fight kit partner” with a $175 million deal.
The crypto firm will gain meaningful visibility in front of UFC’s global fanbase of 625 million people, according to a press release shared with Crypto Briefing. The deal will allow Crypto.com to place branding on UFC fight kits and apparel. The company will also benefit from “massive exposure” during all Pay-Per-events and Dana White’s Contender Series from the locker room to the inside of the Octagon. Its branding will also feature on UFC’s content broadcasted digitally or via social media with a global reach of 900 million viewers.
Commenting on the deal, UFC President Dana White said:
“No company has done more to grow the popularity of combat sports than UFC, and now we’re one of the biggest sports brands on the planet. We can help Crypto.com reach more people around the world through the strength of our brand.”
Kris Marszalek, the co-founder and CEO of Crypto.com, also showed optimism about the partnership, commenting that it marks the “beginning of a long relationship with UFC.”
Crypto.com offers crypto-related services like wallets, VISA cards, payments, trading, and other interest-earning products. The UFC partnership is not Crypto.com’s only major marketing deal in professional sports. The company recently became a global partner of Formula One and signed a sponsorship deal with Aston Martin’s racing team.
UFC’s first formal accord with the crypto world occurred in 2018, displaying the Litecoin logo on the fighting canvas.
As of the last few months, crypto has had a notable presence in the sports industry. One of the key driving forces behind the has been the FTX exchange, which has signed sponsorship deals with American footballer Tom Brady and the NBA team Miami Heat.
Brooklyn Nets star Spencer Dinwiddie and Portland Blazers have also taken crypto sponsors. The NBA also established a place at the forefront of the NFT movement by authorizing the sale of key game “moments” on the NBA Top Shot platform. Tennis stars like Andy Murray sold his victory clip for $178,000 on Beeple’s new NFT platform, WENEW.
The trend has also hit online gaming, with FTX becoming the title sponsor of North American esports team TSM. The group is now known as TSM FTX.
Share this article
The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.
You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.
See full terms and conditions.
Crypto.com Hires Downtown Exec to Lead New “Invite-Only” N…
Crypto financial services app, Crypto.com has appointed Joe Conyers III as executive VP of NFT Platform, the company announced. Crypto.com’s Invite-only NFT Platform Crypto.com announced it hired Joe Conyers III,…
What is Polygon (MATIC): Ethereum’s Internet of Blockchains
In terms of both decentralized app (DApp) development and adoption, no blockchain has been more successful than Ethereum (ETH). But despite its relative success, the Ethereum network still contains several…
Crypto.com Taps Circle for USDC Wire Transfers
Crypto.com has collaborated with Circle so its users can make wire transfers in more than 30 countries using the USDC stablecoin. Crypto.com Users To Wire USDC Crypto.com has partnered with…
FTX Is Sponsoring and Renaming an E-Sports Team
Crypto exchange FTX has secured a deal in which it will sponsor and rename a popular e-sports team, according to the New York Times. $210 Million Over Ten Years FTX…
Be the first to comment